Description

INGAGE (Intelligent Customer Engagement) is state-of-the-art software which allows a business to segment its database according to the Recency, Frequency, Monetary (RFM) principle. The basis of this analysis is that customer who has visited a business more recently, more frequently, and spent more, are the best prospects for future marketing efforts. The INGAGE program includes implementation as well as interpretation of results to empower you to design the most suitable initiatives to reach out to your customers

Key Features:

- Able to view groups of customers based on purchase behaviour
- Able to do sampling of customers for marketing campaigns so as to cut cost
- 3-D visualization model for easy viewing of customer segments

Benefits:

- Increased returns for marketing efforts
- Enhanced customer relationships by making them feel valued
- Better insights into customer behaviour for further engagement
- Optimization of resources